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Email Marketing Manager

  • Columbia, MO
  • Client Retention Group
  • Full Time
  • Added

As an Email Marketing Manager, you manage and implement a range of email marketing programs for Veterans United and our partner companies, proving an exceptional experience to customers that helps them succeed in homebuying and homeownership. You use your knowledge of email marketing best practices to help achieve overall business goals, by optimizing program performance, innovating new strategies and providing strategic and implementation advice to stakeholders.

Job duties will vary upon assignment but may include:

  • Monitor daily operations of owned Marketo campaigns to ensure optimal performance and stability, inclusive of email volume, deliverability, engagement and lead generation where applicable. Take corrective action when necessary.

  • Configure and optimize email marketing campaigns using Marketo tool.

  • Provide expert subject-matter advice to internal stakeholders on the achievement of collective business goals. You’ll provide input on marketing strategy, plus advice on marketing technology and data requirements for both new email marketing initiatives and the improvement of existing ones.

  • Identify opportunities to better serve customers and innovate new email marketing strategies.

  • Provide excellent customer service to internal stakeholders, responding promptly and accurately to inquiries.

  • Coordinate with Data Analysts to gain insight into campaigns, projects and strategies with reporting.

We’re looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day.

We’ll also want to know that you can demonstrate these attributes:

  • High attention to detail.

  • Strong interpersonal communication skills (written and verbal).

  • Ability to motivate and encourage a high-performing diverse team.

  • Excel in fast-paced, results-oriented environment.

  • Thrive in a highly cooperative work setting.

  • Exemplary customer service skills.

  • Experience in Marketing, Customer Experience, Communications, Promotions, or Sales.

  • Familiarity with logic or basic coding skills.

  • Familiarity with a Marketing Automation tool (Pardot, Marketo, Eloqua, Hubspot etc).

  • 2+ years of experience with email marketing.

Learn more:

Veterans United Home Loans and its affiliates are proud to be Equal Opportunity Employers committed to creating a diverse and inclusive workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or other legally protected classifications.