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Marketing Analyst

  • Columbia, MO
  • Client Retention Group
  • Full Time
  • Added

As a Retention Marketing Analyst, you leverage internal and external data sets to understand customer interactions and their impact on business metrics to identify opportunities for change within the business. You work hand-in-hand with designated Marketing stakeholders and deliver actionable insights for the department.

Job duties will vary upon assignment but may include:

  • Utilize marketo data, online analytics, CRM, call data, borrower information and other data as necessary to create meaningful, actionable reporting for Marketing teams and relevant outside departments. Discover key areas to optimize within Marketing initiatives, and work with stakeholders to provoke positive changes.

  • Utilize internal reporting to ask questions of the business and prioritize resources accordingly.

  • Communicate data insights and processes, and share reports with Marketing in order to maintain a data-driven and testing culture.

  • Ensure marketing initiatives are properly tracked and set up to allow for meaningful analysis. Gather campaign goals and hypothesis in advance of running to track and measure key performance indicators.

  • Research and identify opportunities for improvement. Ensure we are keeping up to date with new product/data features in our various platforms and data sources.

We’re looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day.

We’ll also want to know that you can demonstrate these attributes:

  • Ability to work across departments and across teams.

  • Strong communication skills (written and verbal).

  • Excel in a fast-paced, results-oriented environment.

  • Exemplary customer service skills.

  • Experience developing and maintaining positive employee relationships.

  • Thrive in a highly cooperative work setting.

  • 1+ year(s) of experience in web analytics and/or data analysis.

  • 1+ year(s) of experience working with Tableau or similar data visualization tools.

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Veterans United Home Loans and its affiliates are proud to be Equal Opportunity Employers committed to creating a diverse and inclusive workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or other legally protected classifications.