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Marketing Analyst

  • Columbia, MO
  • Marketing
  • Full Time
  • Added

As a Marketing Analyst, you will leverage internal and external analytics to understand customer interactions and their impact on business metrics to identify opportunities for change within the business. You will work hand-in-hand with designated Marketing stakeholders and deliver actionable insights for the department.

Please note, this position is located in our Columbia, MO office. We are not offering a remote option at this time.

Job duties may include, but are not limited to:

  • Utilize analytics, CRM, call data, borrower information and other data as necessary to create meaningful, actionable reporting for Marketing teams and relevant outside departments. Discover key areas to optimize within Marketing initiatives, and work with stakeholders to provoke positive changes.

  • Utilize internal reporting to ask questions of the business and prioritize resources accordingly.

  • Communicate data insights and processes and share reports with Marketing in order to maintain a data-driven and testing culture.

  • Ensure marketing initiatives are properly tracked and set up to allow for meaningful analysis. Gather campaign goals and hypothesis in advance of running to track and measure key performance indicators.

  • Research and identify opportunities for improvement. Ensure we are keeping up to date with new product/data features in our various platforms/data sources.

  • Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity.

We’re looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day.
We’ll also want to know you can demonstrate these attributes:

  • Ability to work across departments and teams

  • Capacity to work independently

  • Strong communication skills (written and verbal)

  • Excel in a fast-paced, results-oriented environment

  • Exemplary customer service skills

  • Experience developing and maintaining positive employee relationships

  • Thrive in a highly cooperative work setting

  • 1+ year(s) experience in web analytics and/or data analysis

  • 1+ year(s) of experience working with Tableau or similar data visualization tool

  • Proficient in basic computer technologies, appropriate for an internet-based company

  • Regular and predictable attendance

Learn more about us on Glassdoor and our career site at

Veterans United Home Loans and its affiliates are proud to be Equal Opportunity Employers committed to creating a diverse and inclusive workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or other legally protected classifications.