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Marketing Copywriter

  • Columbia, MO
  • Marketing
  • Full Time
  • Added

Veterans United is seeking a conversion marketing copywriter with multichannel experience to join one of the best lead generation and creative teams in the financial services space. This curious, versatile and data-minded writer knows how to create engaging and actionable copy for varied audiences across multiple distribution channels.

The conversion marketing copywriter works primarily with our Direct Marketing and Marketing Insights teams to optimize email and direct mail conversions for new lead acquisition and for consumers already in our marketing funnel. This role will also work with our Lead Generation, Paid Search and SEO teams to optimize conversion copy across our suite of sites and business entities.

Job duties will vary upon assignment but may include:

  • Suggesting, executing upon and evaluating the success of copy and conversion tests across our email streams, direct mail campaigns and website CTAs

  • Identifying new email and direct mail opportunities and approaches across our customer segments, e.g., previous customers, stalled leads, new prospects.

  • Crafting compelling copy for regular customer communications that also present a conversion opportunity

  • Working with the Direct Marketing and Marketing Insights teams to monitor performance and trends for content assets and overarching campaigns

  • Monitoring competitors and industry best practices and communicating those to teammates and stakeholders

We’re looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day.

We’ll also want to know that you can demonstrate these attributes:

  • Ability to craft clean, compelling copy.

  • High attention to detail.

  • Strong communication skills (written and verbal).

  • Excel in fast-paced, results-oriented environment.

  • Thrive in a highly cooperative work setting.

  • Ability to set priorities, meet deadlines and work independently.

  • Ability to demonstrate analytical and problem-solving skills.

  • Experience using Marketo is preferred but not required.

Learn more:


Veterans United Home Loans and its affiliates are proud to be Equal Opportunity Employers committed to creating a diverse and inclusive workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or other legally protected classifications.