Skip to main content

Marketing-Minded, Analyst Opportunities

  • Columbia, MO
  • Marketing
  • Full Time
  • Added

As a Marketing Analyst, you will leverage internal and external data to provide reporting and analysis on email, direct mail, and texting campaigns. This position will work closely with the Marketing Automation team to analyze A/B testing and identify opportunities for campaign optimizations. 

Job duties will vary upon assignment but may include:

  • Utilize Tableau to create meaningful reporting on marketing automation campaigns. Connect multiple data sources to provide a full-picture analysis on campaign engagement, conversions, and audience lists.

  • Proactively consumer Marketo data to discover key areas to improve conversion rates and borrower experience in marketing campaigns.

  • Communicate data insights and share reports with Marketing to foster our culture of testing and data-driven decisions.

  • Advocate for proper tracking on marketing campaigns (ensure tagging is used appropriately, custom parameters are pulled in, links/CTAs function as anticipated, etc.)

  • Work closely with the marketing automation team to understand strategies, goals and upcoming initiatives in order to provide actionable insights and optimizations.

  • Ensure we are keeping up to date with new product/data features in Marketo, Twillio, GA, Tableau, etc.

We’re looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day.

We’ll also want to know you can demonstrate these attributes:

  • Ability to work across departments and across teams.

  • Self-motivated and self-driven.

  • Strong interpersonal communication skills (written and verbal).

  • Experience developing and maintaining positive employee relationships.

  • Thrive in a highly cooperative work setting.

  • Prior experience working with Tableau or similar data visualization tools.

  • Prior experience with SQL.

Veterans United is the nation’s #1 VA lender and over 97% of our customers would recommend us. This may sound like a brag but it's only possible because we have a team of talented and committed employees working hard, every day, to make a difference for the people we serve; the men and women who sacrificed for our country. We find it’s easy to give your best when you serve the brave.

Learn more:

Veterans United Home Loans and its affiliates are proud to be Equal Opportunity Employers committed to creating a diverse and inclusive workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or other legally protected classifications.