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SEO Analyst

  • Columbia, MO
  • Marketing
  • Full Time
  • Added

As an SEO Analyst, you will provide insightful analyses addressing key performance indicator (KPI) trends and progress in order to provide actionable recommendations and strategies for improving rankings. You will work to address gaps in performance while leveraging current strengths and building on past successes so the organization can take advantage of recognized opportunities.

Job duties will vary upon assignment but may include:

  • Identify high-volume and relevant key words that the target audience is searching for and integrate them into existing content. Perform keyword research in coordination with business objectives to uncover new opportunities.

  • Analyze website performance, identify issues and opportunities, and track changes in traffic and rankings over time.

  • Assess competitor strategies to determine what works, what doesn’t, and what we should test. Analyze key word usage, backlink profiles, content, and more to inform our own strategies and ideas.

  • Assist the SEO Director with creating comprehensive strategies to improve our website’s visibility.

  • Optimize our website content and HTML source code to be more search engine friendly. Optimization includes title tags, meta descriptions, headings, text, schema and ensuring that the website's structure is easy for search engines to crawl.

  • Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity.

We’re looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day.

We’ll also want to know you can demonstrate these attributes:

  • Strong communication skills (written and verbal)

  • High attention to detail

  • Organizational skills

  • Leadership skills

  • Thrive in a highly cooperative work setting

  • Exemplary customer service skills

  • Excel in a fast-paced, results-oriented environment

  • 3+ years of experience in Digital Marketing or Search Engine Optimization (SEO)

  • Basic understanding of HTML

  • Knowledge of SEO-related aspects of website performance, including page speed optimization and mobile-friendliness.

  • Knowledge of basic SEO principles, content development, branding, and story pitching.

  • Proficient in Google Analytics, Webmaster Tools, Moz Analytics and Majestic SEO, or comparable software.

  • Experience in content creation, including understanding how to write and optimize content for SEO.

  • Proficient in basic computer technologies, appropriate for an internet-based company.

  • Regular and predictable attendance

Learn more about Veterans United on Glassdoor and our career site at

Veterans United Home Loans and its affiliates are proud to be Equal Opportunity Employers committed to creating a diverse and inclusive workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or other legally protected classifications.